Is Your Law Firm Missing a Marketing Trick?
Studies suggest that we see approximately 3,000 adverts a day. Others have the number rising as high as 5,000 a day. Whichever is correct, that’s a whole lot of marketing money being poured into an ultra-competitive arena. It’s unsurprising, then, that plenty of marketing methods miss the mark.
As the video shows, of those thousands of messages only 52 – or less than 2% – tend to stand out in our mind. Worse still, it’s estimated that only four of those are actually remembered. That’s barely more than 0.1% of all adverts that are truly sticking in the mind of potential clients!
For a law firm with a limited marketing budget, that’s enough to cause even the finest legal mind to step back and take a long, hard look at how ad dollars are being allocated.
It’s important to remember the link between the two: effective advertising grabs attention, smart marketing sustains it.
In our experience, we’ve found that legal vanity numbers are 14 times more likely to be recalled than a law firm with just a standard telephone numbers. When paired with eye-catching marketing materials, the chances that great increase that a potential client recalls your firm when their need for legal services arises.
That’s smarter, not to mention more cost-effective marketing.
Vanity Numbers In Action
As a parting example, look at this standard number: 1-877-865-5373.
We know, even thought that’s our number, it’s not particularly memorable. But turn it into 1-877-TOLL-FREE, our own company vanity number, and you won’t forget to give us a call to find the perfect custom telephone number for your law firm!
Another option is to find your legal vanity number on our site. It won’t be long before you’re up and running with a number that’s memorable and has the phones ringing. All you have to do is answer the call!