Guides for law firms

• Why law firms use word numbersWhy a phone number that spells a legal word helps a law firm: it outlasts the ad, survives word of mouth, names the practice and shows which ads bring calls.
• Choosing a word number for a law firmHow to choose a legal word number: start from the caller's words, keep the word short and at the end, say it aloud, and check what else the digits spell.
• Local or toll-free numbers for law firmsHow local and toll-free numbers differ for a law firm: the area code callers see, the toll-free codes, search listings, and which suits a local practice.
• Lawyer advertising rules and phone wordsHow the ABA Model Rules and state rules on lawyer advertising apply to a phone number that spells a word, and how to check a word before you advertise it.
• Word numbers in local search and directoriesHow a law firm uses a word number in its search listing, legal directories and review requests, keeps it consistent everywhere, and changes a listed number.
• Word numbers in TV, radio, video and social adsHow a law firm shows and says a word number in billboards, radio, television, online video and social posts, so people remember it after the ad ends.
• Moving a word number to your firm's phonesWhat happens after you buy a legal word number: the transfer details, moving the number onto the firm's phone system, and keeping calls flowing while it moves.
• Tracking calls from a word numberHow a law firm counts the calls a word number brings: a number for each campaign, asking callers where they heard it, and reading the results over time.