Legal Vanity Numbers

Vanity numbers for law firms

A number ending in LAW is the most direct word a law firm can own: three letters that say what the business is. LAWS, LEGAL, COURT and CASE do the same for firms that want a longer word.

General practices, multi-practice firms and solo lawyers can use a general legal word in every ad, whatever kind of case it is for.

Search a word: LAWLAWSLEGALCOURTCASESUESUITJUDGEAPPEALLAWYER

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Using a word number in law firms

A general legal word works when a firm advertises more than one practice area or wants one number for the whole brand. LAW is short enough to leave room for an easy pattern in the remaining digits, while LEGAL and COURT fill more of the number and leave less to remember. Say the number aloud both ways before choosing.

Firms with several offices can give each office a local number ending in the same word, so the brand stays the same while callers reach the nearest office. Put the word number on the website header, the search listing, letterhead and every ad, and keep older numbers forwarding to the same line while clients learn the new one.

ABA Model Rule 7.2 asks that a lawyer's advertising include the name and contact information of at least one lawyer or firm responsible for it, and states adopt their own versions. A word number can be that contact information; the firm name still goes beside it.

Source: ABA Model Rule 7.2: communications concerning a lawyer's services, specific rules

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