Legal Vanity Numbers

Vanity numbers for personal injury lawyers

Someone hurt in a crash rarely has a lawyer's number saved. They remember the one from the billboard on the drive to work or the ad that ran during the evening news. A number that ends in HURT, CRASH or WRECK names the reason they are calling.

Car and truck accident firms, slip and fall practices and general injury firms each have a short word that fits: the injury, the event or the claim.

Search a word: HURTCRASHWRECKPAINCLAIMHARMSLIPINJURYCLAIMSVICTIM

Personal injury word numbers available now

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Using a word number in personal injury

Injury advertising runs where people are when they need it next: on highway billboards, on bus wraps, on late-night television and on the radio during the commute. In each of those places the viewer has a few seconds and no pen. Put the word at the end of the number, say it in the voiceover exactly as it is printed, and repeat it at the close of the spot so it is the last thing heard.

Pick the word for the cases you want most. CRASH and WRECK speak to drivers after a collision, SLIP to falls in stores and on sidewalks, and HURT or PAIN to anyone injured. A firm that takes several kinds of case can keep one word for its main campaign and give a second word number to a campaign aimed at one kind of case, so the calls from each can be counted on their own.

ABA Model Rule 7.1 bars false or misleading communications about a lawyer's services, and its comment warns that even truthful claims can mislead if they lead people to expect results the lawyer cannot promise. State rules vary. Read a word like a prospective client would before you advertise it.

Sources: ABA Model Rule 7.1: communications concerning a lawyer's services; ABA: comment on Model Rule 7.1

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